India has “matured”???
The best case that I remember was the Tuffs Shoes advertisement (see pics: 1, 2 & 3) featuring Madhu Sapre, Milind Soman & a Snake. The makers spoke about aesthetic nudity, rightists about blatant obscenity/pornography & the public watched. The ad was banned & both the models lost out on what could have been even better careers. I have no idea what happened to the snake. The Kamasutra Condom ads & “Choli Ke Peeche Kya Hai” song from the movie Khalnayak were all highlights of the 1st half of the 90s, where tensions relating to sexuality was building up. Be it M. F. Hussain of Liz Hurley, everyone has faced the wrath of bringing commercialised sexuality to India. This page explains a lot in detail.
And today, as I opened the browser to read the DNA Newspaper, I found this on the 1st page. Agreed, the models have their pants on & the snake has been replaced by another jeans (most probably because of the noise the animal rights activists would have made). But to be on the front page of a National Newspaper? Hmmm…Some call it broad or open mindedness & appreciation of aesthicity.
I find it uncomfortable & even more uncomfortable is the knowledge that the I&B Ministry won’t do anything about it. Unless the rightists take over.


